Hue Represents Ingenuity, Creativity, Mystery With roots in royalty, Ultra Violet (Pantone 18-3838) , Pantone’s Color of the Year for 2018 “communicates originality, ingenuity and visionary thinking,” said Leatrice Eisman, executive director of the Pantone Color Institute in an interview with the New York Times. “It’s also the most complex of all colors,” Eisman said….

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